Gustaf Josefsson Tadaa

Suddenly, “digital transformation” happened to me.

For a decade, I’ve been on hundreds of stages, speaking about digitalization and about how industry after industry would be shaken to its core by its power.

… and then one day it happened to me.

Gustaf offers a range of different formats for interactive online keynotes super charged by digital technology.

“I call it The Transformation Age – Where we spend more time changing what to do, then we actually get to spend doing it.

– Gustaf Josefsson Tadaa


Gustaf uses storytelling to help us make sense of the world and the rapid transformation it is going through. Every talk is tailored to the specific audience. Here are some of the topics that he is most frequently booked to speak about.

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The Sustainable Work/Life

How can we work better together while taking care of ourselves?

We are all faced with firehose of new information and endless choices every day. As the boundaries between work and personal life are erased, should we make workplaces homes for our lives in the same way work penetrates our homes? How do we create environments that makes people want to grow?

This is a talk moves in the intersection between personal development and organizational development, psychological safety and the endless opportunities of the digital world.

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The Networked Organization

How can we grow as an organization in a digital world?

Digitalization has been a blessing and a curse. The same tools that are creating new opportunities to communicate and collaborate are also creating confusion around roles, responsibility, power and decision making.

How might companies take advantage of the digital ways of working to increase their pace of innovation and become more effective? How do we work with the emotional aspects of going through a digital transformation? How can we unleash the power of the self-managed organization?

This talk is a toolbox: a collection of tips and tricks for the next generation organization.

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Co-Creative Community Building

What makes us want to create together?

When more people are allowed to make things up, more things tend to be made up. Be it startups, technology, art or music, the last decades have brought about a revolution though lowered thresholds. Some call it “democratization”, but does that really do it justice?

How can we understand how this opportunity for participation impacts society? What is needed to be an influencer in these movements?

With 20 years of experience in participatory culture, from the open source and makerspace movements to live role playing games and Burning Man, Gustaf has a unique perspective on what it means to “lead” in a setting where everyone is leading themselves.

Online Training

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Online Presentation Masterclass

This class will train you and your colleagues in practical online meeting strategies. You will experience a host of differente techniques and technologies, giving you a “Smörgåsbord” of ideas for you to pick from. The goal is to infuse energy and new knowledge into your online meetings, and make participants more comfortable presenting online.

We adress these questions:
  • How do I plan a good online meeting?
  • How do I adopt my content to an online format?
  • How do I create interactivity and keep the audience active?
  • What tools are there and what works for me?
  • How do I handle the emotional aspects of the online room?

Classes are tailored for the client. They can be aimed towards online presentation or workshop techniques, or more generally towards online meetings. We try to adopt to use the tools you already have within your organization. Finally, we run retrospecives, where participants get to reflect around the current digital meeting culture, and discuss how to implement learnings internally.


The Transformation Age

Sanoma Get Tomorrow 2019, Helsinki. (29 min)


Over the last 10 years, Gustaf Josefsson Tadaa  has delivered over 300 keynotes around Europe, and was nominated breakthrough speaker of the year in Sweden, 2017. His talks take you on a deep dive into the human aspects of technology: in society, in the workplace, and in our lives. He’s the host of “Påjobbetpodden“, one of Sweden’s top leadership podcasts.

With humor and depth, Gustaf binds together the philosophical and practical challenges of living in a digital society. He has a passion for “the networked organization” and how we can use our new tools to set leaders and employees free.

Gustaf has an academic background in cognitive science, rhetoric, chemistry, law, biomedical engineering and business. He started Makerspark, Stockholms first 3D Print Shop, has been the chair for Young Entrepreneurs of Sweden, and is on the board of Kulturbryggan, a part of the Swedish Arts Grants Committee. He’s lectured at Uppsala University, Chalmers, Hyper Island and Bergs. As an entrepreneur, coach, and speaker, he has 20 years of experience driving business, hosting meetings, and building communities. He’s one of the co-creators of The Borderland, Europe’s largest self-organized festival, with over 3000 participants.

Gustaf also has a long experience of facilitating group processes and producing retreats for leaders and teams. He helps groups have the conversations they need to have, in a context that provides emotional safety and inspires innovative thought.

Gustaf Josefsson Tadaa
+46 709 854979

Guff Innovation Lab AB
Herkulesgatan 14
111 52 Stockholm

Press photos:

Photo: Peter Sundberg
Photo: Peter Sundberg
Foto: Sven Prim
Photo: Trondheim Developer Conference