Gustaf Josefsson Tadaa

Over the last 10 years, Gustaf Josefsson Tadaa  has delivered over 300 keynotes around Europe, and was nominated breakthrough speaker of the year in Sweden, 2017. His talks take you on a deep dive into the human aspects of technology: in society, in the workplace, and in our lives. He’s the host of “Påjobbetpodden“, one of Sweden’s top leadership podcasts.

With humor and depth, Gustaf binds together the philosophical and practical challenges of living in a digital society. He has a passion for “the networked organization” and how we can use our new tools to set leaders and employees free.

Gustaf has an academic background in cognitive science, rhetoric, chemistry, law, biomedical engineering and business. He started Makerspark, Stockholms first 3D Print Shop, has been the chair for Young Entrepreneurs of Sweden, and is on the board of Kulturbryggan, a part of the Swedish Arts Grants Committee. He’s lectured at Uppsala University, Chalmers, Hyper Island and Bergs. As an entrepreneur, coach, and speaker, he has 20 years of experience driving business, hosting meetings, and building communities. He’s one of the co-creators of The Borderland, Europe’s largest self-organized festival, with over 3000 participants.

Gustaf also has a long experience of facilitating group processes and producing retreats for leaders and teams. He helps groups have the conversations they need to have, in a context that provides emotional safety and inspires innovative thought.

“I call it The Transformation Age – Where we spend more time changing what to do, then we actually get to spend doing it.

– Gustaf Josefsson Tadaa


Gustaf uses storytelling to help us make sense of the world and the rapid transformation it is going through. Every talk is tailored to the specific audience. Here are some of the topics that he is most frequently booked to speak about.

yeos utomhus copy

The Sustainable Work/Life

How can we work better together while taking care of ourselves?

We are all faced with firehose of new information and endless choices every day. As the boundaries between work and personal life are erased, should we make workplaces homes for our lives in the same way work penetrates our homes? How do we create environments that makes people want to grow?

This is a talk moves in the intersection between personal development and organizational development, psychological safety and the endless opportunities of the digital world.

Aktivbo_benchmark_2017_076 copy

The Networked Organization

How can we grow as an organization in a digital world?

Digitalization has been a blessing and a curse. The same tools that are creating new opportunities to communicate and collaborate are also creating confusion around roles, responsibility, power and decision making.

How might companies take advantage of the digital ways of working to increase their pace of innovation and become more effective? How do we work with the emotional aspects of going through a digital transformation? How can we unleash the power of the self-managed organization?

This talk is a toolbox: a collection of tips and tricks for the next generation organization.

30626254662_69201f47fd_o copy

Co-Creative Community Building

What makes us want to create together?

When more people are allowed to make things up, more things tend to be made up. Be it startups, technology, art or music, the last decades have brought about a revolution though lowered thresholds. Some call it “democratization”, but does that really do it justice?

How can we understand how this opportunity for participation impacts society? What is needed to be an influencer in these movements?

With 20 years of experience in participatory culture, from the open source and makerspace movements to live role playing games and Burning Man, Gustaf has a unique perspective on what it means to “lead” in a setting where everyone is leading themselves.


The Transformation Age

Sanoma Get Tomorrow 2019, Helsinki. (29 min)

Leadership development

Gustaf has 10 years of experience helping entrepreneurs, business owners and corporate executives. He provides personal coaching, and collaborates with a network of brilliant minds to provide longer trainings for both individuals and groups. This includes facilitating workshops and team development sessions, as well as longer individual coaching programs with a combination of face-to-face and Skype meetings.

Please feel free to shoot an email at guff@guff.se to book a meeting.


Gustaf Josefsson Tadaa
+46 709 854979

Guff Innovation Lab AB
Herkulesgatan 14
111 52 Stockholm

Press photos:

Photo: Peter Sundberg
Photo: Peter Sundberg
Foto: Sven Prim
Photo: Trondheim Developer Conference